FROM THE PRESIDENT, PAT LAM It is my pleasure to get behind the helm of this famous International wheel of CIDESCO Canada. With the help of a proactive Board of Directors and Advisory Board, we are going to revitalize the Canadian CIDESCO Section with new interests and information to help educate and help our members to maximize their skills in keeping up with the international world of health and beauty. The Canadian economy is currently experiencing a strong recovery from the economic plague that had gripped the world for the past few years. Several businesses have dropped by the wayside for many reasons yet others are thriving. What can be the some of the reasons for this? Studies have indicated that consumers have become very computer savvy and the social media has changed the way how businesses are run today. For the long time established spas who have always relied on regular clients to stay with them forever, the internet has lured them to competitors out there with attractive cutting edge technologies on their websites. For those who are not computer savvy, some don’t even know how to use a computer, their businesses have suffered. In today’s market where the client carefully chooses to invest wisely in the choice of spas, social media and digital marketing have is becoming mainstream. For this reason, CIDESCO Canada is implementing the business version of Facebook, LinkedIn. What is LinkedIn? It is a social networking tool to: a. · Enable our members to connect with one another b. · To be in the loop for key developments in the industry c. · To stay informed of business opportunities such as job posting, equipment repairs d. By helping one another, we can strengthen our business strategies and ultimately, the scope of our profession It is free and members can hold business forum for discussion such as problem solving. Many of us have a wealth of experience and can help newcomers with sound advice. To quote the wise words of Helene Bramwell, Past President CIDESCO International “Get involved with your National CIDESCO Section”! You have to unite to form a strong organization to protect your profession because there are many out there who would like to inhibit our growth and stop us certified skin care professionals, from using some of the equipment available because other allied professionals view the lucrative esthetic market and want to limit us from using equipment so they can benefit from using for themselves. Tell your colleagues about CIDESCO Canada and encourage them to join our Society. We can garner our strength and experience in numbers. We want to hear from them! FEATURED ARTICLES American Spa Magazine-February 2012 | ||||
The Canadian Society of
Professional Skin Care Specialist
Representing C.I.D.E.S.C.O in Canada
Professional Skin Care Specialist
Representing C.I.D.E.S.C.O in Canada
